Our Advice Process

This is where we help define your lifestyle and financial goals, and then develop a strategy that works for you to achieve those goals.

It's simple, effective and easy to get started right away. 

Our process has and always will be based on a strong relationship with our clients.

Our Director


MEet ayal
Founder & Financial Adviser

Ayal's main focus is helping people to understand their options and to create long-term relationships with his clients on the way.

Ayal is based in Melbourne with his wife, Mili and daughters, Ella & Tiana.

Before starting Fern Financial in 2016, Ayal worked in a number of diverse financial services companies; both small and large. 

Connect with Ayal via LinkedIn here



Our Promise

Our goal is to see you financially empowered. We promise to provide you with options to suit your lifestyle and help secure your future. We are a small, boutique financial planning firm and believe in working with you and in turn, achieving your goals and building a long-term partnership.


What our clients say…

Before I met Ayal, I had just started my own healthcare business, handling all my own personal financial affairs, and making decisions with limited information. Ayal has helped me simplify my financial circumstances and has continued to be patient, understanding, and always providing me with pathways specific to my needs. It has not only relieved a lot of unnecessary stresses, but given me confidence in my financial future.
— Luke Poon
“We were no experts when it came to understanding the overwhelming information about super, investing and managing our money for the future. Right from the start, working with Ayal has been an absolute pleasure. He made the time to get to know us, understand our goals and develop a plan that suited our needs...He was always available to discuss our options. We found Ayal to be very genuine in ensuring that our best interests were met. We would highly recommend Fern Financial to anyone looking for help in understanding their financial planning options.”
“We trust Ayal to do the right thing, in line with the goals that we want to achieve. He is realistic in his encouragement and helps to set realistic expectations. We have never felt like we were just another client, but that Ayal really does care about helping us reach financial security and live a comfortable life.”
— Jana Yates
“As a time poor young professional couple on the verge of buying our first home and super accounts all over the place we knew we needed some help. We are as particular as they come and were looking for a knowledgeable, trustworthy financial adviser we could establish a relationship with to help us realise our financial goals. Ayal turned out to be the perfect match. His transparent approach and clear communication made the process easy. His extensive knowledge of financial strategies and instruments in the market gave us peace of mind that our options were thoroughly researched and carefully selected. By the end of the process we had all our financial affairs organised, managed our risks and feel confident about our financial strategy. We could not recommend Ayal highly enough!”